Vanguard Legal
A modern, approachable website for a boutique law firm specializing in technology and startup law. Breaking the stuffy law firm mold.
The Challenge
Law firm websites are either intimidating or forgettable. Vanguard needed to signal expertise while feeling approachable to startup founders who've never worked with a lawyer.
Our Solution
Warm, human photography. Plain-English service descriptions. A knowledge base with practical legal guides for founders. Online consultation booking that removes the phone call barrier.
The Results
Consultation bookings up 185%. Knowledge base articles rank for 2,400+ keywords. Client acquisition cost down 60%.
"We were skeptical about redesigning our site, but the results speak for themselves. WebCraft made law feel accessible without dumbing it down. Our consultation bookings nearly tripled."
Rachel Torres
Managing Partner, Vanguard Law Partners
Client
Vanguard Law Partners
Category
Web Design
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