About Us
A small team doing big work.
We're a Melbourne-based studio of designers and developers who believe the web should be better. Not just functional — beautiful, fast, and built to last.
Started in a garage. Still building like it matters.
WebCraft started in 2017 when our founder, Alex, got tired of seeing businesses stuck with mediocre websites. The kind that look like everything else. The kind that don't actually do anything.
We built a different kind of studio. One where designers code and developers design. Where every project gets the same obsessive attention, whether it's a landing page or a full platform. Where we measure success by our clients' results, not our portfolio's aesthetics.
Eight years and 150+ projects later, we're still small by choice. Every client works directly with senior team members. No account managers. No junior devs cutting corners. Just people who genuinely care about the craft.
How we work.
These aren't buzzwords on a wall. They're the principles that shape every decision we make.
Craft Over Speed
We don't rush. Every pixel, every line of code, every interaction is deliberate. Fast delivery and quality aren't mutually exclusive — they just require better processes.
Results, Not Awards
Beautiful design means nothing if it doesn't move the business forward. We optimize for conversions, engagement, and growth — not Dribbble likes.
Radical Transparency
No surprises. You see our process, our progress, and our reasoning. If something isn't working, we say so. Trust is built through honesty, not spin.
The Team
The people behind the pixels.
Alex Morgan
Founder & Creative Director
With 15 years shaping digital experiences for brands from startups to Fortune 500s, Alex leads the c...
Sarah Kim
Lead Developer
Full-stack engineer who believes great code is invisible — users only see the magic. Sarah architect...
Marcus Chen
Senior UI/UX Designer
Former agency designer turned product thinker. Marcus brings research rigor to every pixel, crafting...
Elena Vasquez
Project Manager
The organizational force that keeps projects on track and clients in the loop. Elena speaks both dev...